Organic cotton folds with espresso shadow on cream background, FIOR. organic cotton folds with espresso shadow on cream background, FIOR.
Italy meets Asia. Streetwear meets appetite

Feed Your Style

Unserious Quality for serious appetites. Premium streetwear inspired by Italian food culture, made for Bangkok streets.
Start Your Appetite

Our Recipe for Unserious Quality

PREMIUM INGREDIENTS ONLY

100% organic cotton, ethical sourcing, Bangkok-tested comfort. Because even when we're unserious, quality is sacred.

ITALIAN SOUL, ASIAN SPIRIT

Every design bridges Milano's elegance with Bangkok's energy. Food culture meets street style.

DELIVERED WITH AMORE

Sustainable packaging, unboxing experience included.
Fresh from our kitchen to your wardrobe

Today's Special Menu

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Men’s back view, black ‘Espresso’ T-shirt by FIOR
Fior - Wear Your Appetite

Espresso Essential Tee

2,190.00 ฿
2,190.00 ฿
Oversize Unisex · Heavyweight
Men’s back view, black ‘Spaghetti’ T-shirt by FIOR.
Fior - Wear Your Appetite

Spaghetti Essential Tee

2,190.00 ฿
2,190.00 ฿
Oversize Unisex · Heavyweight
Men’s back view, black ‘Tiramisù’ T-shirt by FIOR
Fior - Wear Your Appetite

Tiramisù Essential Tee

2,190.00 ฿
2,190.00 ฿
Oversize Unisex · Heavyweight
From Italy, With Irony

To prove that fashion doesn't have to take itself seriously to be serious about quality. We're here for those who understand that the best conversations happen over food - and the best style comes from authentic appetite.

Read our manifesto

Premium materials + Italian food culture + Asian street sensibility = Unserious Quality. It's not a formula, it's a feeling. The comfort of your favorite pasta, the confidence of perfect fit.

Explore our process

From 6 AM espresso runs to 1 AM street food adventures. Our pieces work overtime so you can live fully - whether you're closing deals at Siam or discovering hidden gems in Chinatown.

Shop the lifestyle
Sketchbook logo concept with espresso cup, soft daylight on cream background, FIOR.
Basil leaf and coffee beans on textured fabric, macro materials study, FIOR
Bangkok street café at golden hour with draped tee and warm bokeh, FIOR
Tag @wearfior to join the famiglia

WORN BY THE APPETITE COMMUNITY

Join @wearfior
FIOR Spaghetti Essential black T-shirt on Asian female, Bangkok café culture scene.
FIOR Espresso Essential T-shirt in white on Asian male, Bangkok golden hour street café scene.
Single folded white tee with basil, soft daylight on cream background, FIOR Pantry mobile hero.
FAQ

Questions? We've Got Answers

How does sizing work for Asian markets?

Our fit is optimized for Asian body types and tropical climates. We recommend sizing up if you're between sizes - comfort is king. Check our size guide with Bangkok/Singapore measurements.

What's your Thailand delivery like?

Bangkok same-day (orders before 2PM), Thailand 2-3 days. All orders include tracking, sustainable packaging, and our signature unboxing experience.

What makes FIOR different from other streetwear?

We're the only brand that takes Italian food culture seriously and fashion unseriously. Premium materials, authentic stories, designed specifically for Asian climate and lifestyle. Unserious Quality means materials that last, attitude that doesn't take itself too seriously.

Testimonials

Finally found streetwear that gets Bangkok's vibe. The cotton breathes in this humidity, and the designs always get compliments at Chatuchak

Creative Director, Bangkok
Niran K.
Testimonials

Perfect for Thailand weather and lifestyle. Love how FIOR bridges Italian elegance with Bangkok's street energy. Quality you can feel

Food Blogger, Bangkok
Marco T.
Testimonials

These pieces work from BTS stations to street food markets. Finally, streetwear with actual personality and comfort

Digital Marketer, Bangkok
Alex L.