More than just a box

Unboxing Your Appetite

Every FIOR order is an experience. From pizza-inspired packaging to sustainable materials, we've designed every detail to delight.
See How It Works
The Inspiration

Pizza Box, Elevated

Why a pizza box? Because the best things in life come in simple, honest packaging.

Our custom boxes are inspired by the classic Italian pizza box – sturdy, functional, and unmistakably connected to food culture. But unlike takeout, these boxes are built to last.

  • FSC-certified paperboard – responsibly sourced
  • Food-safe materials – because quality matters
  • Rigid construction – protects your order during shipping

It's packaging that tells a story before you even open it.

Pragmatic Sustainability

We keep our environmental approach honest – no greenwashing, just smart choices.

Our packaging materials are chosen for durability and recyclability, not marketing buzzwords. The FSC-certified box can be reused, repurposed, or recycled. The kraft mailer is made from recycled paper.

We're not perfect, but we're thoughtful. Every packaging decision balances protection, sustainability, and cost – because being responsible shouldn't break the bank.

The Unboxing Journey

01. The Arrival

Your order arrives in a protective kraft mailer – sustainable and sturdy enough to handle the journey from our warehouse to your door.

02. The Reveal

Inside the mailer, discover the signature FIOR box. Clean lines, subtle branding, and that unmistakable pizza-box inspiration.

03. The Unboxing

Open to find your FIOR piece perfectly folded, along with a branded sticker and thank-you card featuring a QR code for exclusive content.

The Personal Touch

More Than a Thank You

Every order includes a personalized thank-you card – our way of saying grazie for joining the FIOR community.

The card features a QR code that unlocks:

  • Exclusive styling tips and lookbook content
  • Behind-the-scenes brand stories
  • Early access to new drops
  • Care instructions for your FIOR pieces

It's like finding a little gift with your order – because every customer deserves to feel special.

Behind the Design

Our packaging design reflects the same philosophy as our clothes: serious about quality, unserious about everything else.

We spent months perfecting the size, testing materials, and refining the unboxing experience. Every element – from the box dimensions to the sticker placement – is designed to create a moment of delight.

Because at FIOR, we believe that anticipation should be just as satisfying as the final reveal.

Give It New Life

Beyond the Unboxing

We designed our boxes to have a second life beyond shipping. Here's how our community repurposes them:

  • Storage box – perfect size for accessories or small items
  • Gift box – reuse for birthdays and special occasions
  • Plant base – line with plastic for small plants or herbs
  • Art canvas – let kids decorate and personalize

Got creative ideas? Tag us @wearfior – we love seeing how you give our packaging new purpose.

Ready to Experience It Yourself?

From the first click to the final unboxing, we've designed every touchpoint to delight. Discover what makes FIOR different.

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