Italian Soul, Asian Street Style.
Born from the streets of Bangkok and Singapore, inspired by the trattorias of Rome. We bring Italian food culture to Asian streetwear through Unserious Quality โ serious materials, playful attitude.
Every piece tells a story of flavor, culture, and everyday rebellion against boring clothes.
Why Fior?
Fior means "flower" in Italian โ the bloom of flavor, the essence that makes every dish memorable.
We translate that same essence into streetwear: clean cuts that don't scream for attention, food-inspired graphics that spark conversation, and quality that lasts longer than your favorite restaurant's waiting list.
Perfect for Bangkok's heat, Singapore's hustle, and anywhere authenticity meets style.
Serious about materials
Like a perfect pasta, it's all about the ingredients. We choose fabrics the way Italians choose tomatoes โ carefully, thoughtfully, without compromise.
- Combed cotton โ soft enough for all-day comfort
- Unisex fits โ because good style transcends everything
- Climate-conscious โ built for Asia's humidity and energy
No greenwashing, no marketing fluff. Just honest materials for honest people.
Made for Local Souls
From Sukhumvit to Orchard Road, from morning coffee runs to late-night street food adventures โ FIOR pieces move with you through the rhythm of Asian city life.
We understand the local climate, the local energy, the local style. This isn't Italian fashion forced into Asian markets. This is Asia-born streetwear with Italian soul.
" MANIFESTO
More Than Clothes
Every FIOR piece is a conversation starter, a cultural bridge, a small rebellion against the ordinary.
Join our community of food lovers, street culture enthusiasts, and anyone who believes that what you wear should have as much personality as what you eat.
From Bangkok to Singapore and beyond โ we're building something delicious.
Ready to Wear Your Appetite?
Discover pieces that speak your language โ the universal language of good taste.