I'm Simone. I moved from Florence to Bangkok.

The t-shirt I couldn't find here

I came from a place where a t-shirt had a cut — shoulders that sat right, length that worked. Then I landed in Bangkok and couldn't find one. Everything either clung in the heat, went see-through, or lost its shape by lunch. So I made the one I was looking for.

The fit

Cut for Western bodies

Asian XL isn't European L. Most t-shirts here are drafted for a different frame — narrower shoulders, shorter torso. FIOR is built on a European pattern: room across the shoulders, length that doesn't ride up, a structured oversize that holds its line instead of hanging like a tent.

The fabric

180 GSM, made for the heat

180 GSM supersoft organic cotton. Heavy enough to keep its shape and stay opaque — no cling, no transparency when Bangkok hits 35°. Soft enough to forget you're wearing it. Lighter fabrics feel cheap and show everything; this one doesn't. Pre-shrunk, so the fit you buy is the fit you keep.

Made in Bangkok. Shipped the same day.

Not drop-shipped from somewhere you'll never see. FIOR is made here, in Bangkok, and order before 3PM and it ships the same day across the city. The whole thing — pattern, cotton, embroidery — comes together a few kilometres from where you'll wear it.

" MANIFESTO

European fit. Bangkok heat. Built to last. One t-shirt, made properly, by someone who needed it to exist.

The details

It arrives like it matters

Every order ships in proper packaging — mailer box, sticker, a sealed wrap, a note. Not because packaging sells a t-shirt, but because the small things tell you whether someone cared. And if the size isn't right, you have 30 days to exchange it, free. No questions

Start with the Aperitivo

New here? The Aperitivo is where most people begin — same cotton, same fit, a lighter way in. Alla prossima.