Privacy Policy
Clear, honest, and to the point
At FIOR, we might joke around in our branding, but when it comes to your personal information, we're completely serious.
This Privacy Policy explains how FIOR ("we", "us", "our") collects, uses, and safeguards your personal information when you interact with our website or services. For a brand built on "Unserious Quality", we take data privacy with utmost seriousness.
In short: we treat your personal details like Nonna's secret recipe – handled with care, kept confidential, and used only for the right reasons.
By using our website (or purchasing from us), you agree to the collection and use of information in accordance with this policy. We promise to keep it transparent and simple (no dense legal lasagna here).
Information We Collect
We only collect information that's necessary to provide you with our products and a great experience. This includes:
Information You Provide Directly
When you place an order or create an account, we collect personal details such as your name, shipping address, billing address, email address, phone number (if provided), and payment information. For payments, we use secure payment processors (like credit card gateways or PayPal via Shopify), so we do not store your full card numbers or financial info on our servers.
If you contact us via email or chat, we will also collect any information you volunteer during that interaction (like your questions, feedback, or sizing concerns).
Order Details
We maintain records of your purchases with us – what you bought, when, and where it was shipped. This helps us process returns/refunds (if needed) and provide customer support. It also lets us understand product popularity and manage our inventory.
Automatically Collected Information
Like many websites, we use cookies and similar technologies to collect certain data automatically when you visit our site. This may include your IP address, browser type, device information, pages visited, time spent on pages, and other diagnostic data. We use tools like Google Analytics to help analyze this data.
(This helps us see which pages are most appetizing to our visitors, so we can improve our site experience.)
Newsletter & Marketing Data
If you subscribe to our newsletter or opt in to receive promotional emails, we collect your email address and preferences. We'll only send you marketing communications if you've agreed, and you can opt out at any time (we include an "unsubscribe" link in every marketing email).
We do not intentionally collect any sensitive personal information such as race, religion, health data, etc. Our site is also not intended for children. If you're just browsing our site, you remain anonymous to us until you decide to create an account or place an order.
How We Use Your Information
FIOR uses the collected information for the following purposes:
🛒 To Fulfill Your Orders
This is the main reason we collect info. We use your name and address to ship your order, your email to send order confirmations and tracking info, and your payment details to process the transaction. Without this data, we can't get your fresh FIOR gear to you.
📧 To Communicate With You
We might use your contact information to send you updates related to your order (shipping notifications, delivery updates, etc.) or to respond to your inquiries and support requests. If there's an issue with your order (rare, but it can happen), we'll use your info to get in touch quickly.
📬 For Updates & Marketing (With Consent)
If you opted in, we'll send you our newsletter or promotional offers. Expect exclusive deals, first looks at new collections, or maybe even a fun recipe from time to time (we love our theme). You can unsubscribe any time, no hard feelings. Transactional emails (order confirmations, etc.) will come even if you're not subscribed to marketing, as they're necessary for your purchase.
We will never use your personal information for any purpose that we haven't disclosed to you. And if we ever plan to (for example, introducing a new feature that uses your data differently), we'll update this policy and notify you as needed, so you remain in control.
Cookies & Tracking Technologies
As mentioned, we use cookies and similar technologies on our website. Here's a bit more detail on how and why:
Types of Cookies:
🍪 Essential Cookies
These are necessary for the website to function properly. For example, when you add an item to your cart and continue browsing, a cookie remembers your cart so the items don't disappear. Essential cookies also help with security and network management.
📊 Analytics and Performance Cookies
These cookies help us understand how visitors engage with our site. They may track things like what pages you view, how long you stay, and what links you click. This data is used in aggregate to improve our content and site navigation. We use third-party analytics (like Google Analytics), which may set their own cookies. These cookies typically don't collect personal info – they focus on trends among many users.
🎯 Advertising Cookies
Currently, we do not have third-party ads on our site, so we don't use advertising cookies. In the future, if we partner with marketing or retargeting services, such cookies might be used to show you relevant ads on other platforms. If that happens, we'll update this section and give you a heads-up.
In summary, cookies help us give you a seamless and personalized experience. We value the insight they provide, but if you ever feel like we're overstepping, let us know. We're all about transparency and will happily address concerns.
How We Share Your Information
First and foremost: We do not sell or rent your personal information to third parties. Never have, never will. Your trust is too important to us.
However, we do share certain information with third parties in the following scenarios, strictly to serve you better:
🤝 Service Providers
We partner with a few key service providers who help us run FIOR:
- Logistics & Fulfillment: For example, our warehousing and shipping partners (3PLs and couriers) will receive your name, address, and phone number (if provided) to deliver your order.
- Payment Processors: When you make a purchase, your payment details go directly to secure payment gateways (like Stripe, PayPal, or Shopify Payments).
- Email & Marketing Platforms: We use email service providers to send order confirmations, shipping notifications, and newsletters.
In all cases of sharing, we apply the principle of minimal disclosure: we only share what is necessary for the task at hand, and nothing more. Our partners and providers are carefully vetted – we choose ones that have strong reputations for security and privacy. We've got your back when it comes to your data.
Your Rights
You have rights regarding your personal information, and we want to make it easy for you to exercise them. While specific rights can vary by country or region, we broadly ensure the following:
📧 Right to Access
You can ask us to confirm if we're processing your personal information and request a copy of the information we have about you. This is commonly known as a "data subject access request." We'll provide you with a copy of your data in a commonly used format.
✏️ Right to Correction
If any personal information we have about you is incorrect or incomplete, you have the right to have it corrected or updated. For example, if you realize we have an old address on file, let us know the new one. (You can also update basic info by logging into your account on our site, if you have one.)
🗑️ Right to Deletion
You can request that we delete your personal information. For instance, if you decide you no longer want to shop with FIOR and want your data removed, you can ask us to erase it. Do note, there are exceptions – we might retain certain info when we have a legal obligation or a compelling legitimate interest to keep it.
Regional Rights:
- Residents of California (CCPA): You have additional rights under the California Consumer Privacy Act
- Thailand & Singapore Residents: Your data is handled in accordance with local PDPA requirements
Questions? Get in Touch
Have questions about this Privacy Policy or how we handle your data?
Email: support@wearfior.com
Subject line: "Privacy Policy Question"
We'll get back to you within 24 hours.
Contact SupportRemember, at FIOR, we take quality seriously and ourselves lightly – and that extends to how we treat you and your data.
Your trust is the reason we can do what we do, and we value it immensely. Thank you for being part of the FIOR community.