Care Instructions
Your FIOR piece is crafted with premium cotton supersoft. Here's how to keep it irresistibly soft, season after season.
Supersoft by Design
We use premium cotton supersoft—a specialty fabric engineered for unmatched comfort.
The secret? A unique finishing process that preserves the fabric's cloud-like texture without compromising durability.
Proper care isn't just maintenance—it's how you protect that signature softness wear after wear.
"Unserious Quality means luxury you can feel. Treat it right, it stays impossibly soft."
How to Wash
Cold Water Only
Always wash in cold water. This prevents shrinkage, color fading, and preserves the supersoft finish longer.
Turn Inside Out
Flip your tee inside-out before washing. This protects the outer surface and maintains that signature supersoft texture.
Gentle Detergent
Use a mild, fragrance-free detergent. Harsh chemicals and bleach degrade the supersoft fibers and irritate skin.
Separate Colors
Wash similar colors together to prevent dye transfer. This keeps whites bright and blacks deep.
Air Dry Best
Lay flat or hang to air dry naturally. This preserves fabric integrity and maximizes softness. Skip the dryer when possible.
Low Heat Drying
If using a dryer, choose low heat or delicate cycle. High heat shrinks cotton and damages softness. Remove while slightly damp.
Pro Care Tips
Ironing: If needed, iron on low heat (warm setting) without steam.
Avoid high temperatures to protect the supersoft finish.
Storage: Keep your tees folded neatly in a cool, dry place.
Avoid hanging for long periods to prevent stretching or misshaping.
Avoid over-drying: Remove garments from the dryer while slightly damp.
This prevents stiffness, reduces wrinkles, and maintains that cloud-like feel.
Wash less often: Cotton supersoft doesn't need washing after every wear.
Spot-clean when possible to extend the fabric's lifespan and softness.
What to Expect
Initial feel: Your tee arrives pre-washed and ready to wear, but it gets even softer with each proper wash cycle.
Minimal shrinkage: When washed correctly in cold water, cotton supersoft experiences minimal shrinkage (typically less than 3%).
Natural texture: Slight wrinkles or a relaxed drape are normal—this is premium cotton, not synthetic fabric. It breathes and moves with you.
Long-lasting softness: With proper care, your FIOR piece maintains its signature softness for years, not seasons.
Quick Reference
✓ DO
- ✓ Wash in cold water
- ✓ Turn inside-out before washing
- ✓ Use mild, fragrance-free detergent
- ✓ Air dry flat or hang
- ✓ Tumble dry on low heat (if needed)
- ✓ Remove while slightly damp
- ✓ Iron on low heat without steam
- ✓ Store folded in a cool, dry place
✗ DON'T
- ✗ Use hot water
- ✗ Use bleach or harsh chemicals
- ✗ Use fabric softener
- ✗ Tumble dry on high heat
- ✗ Over-dry in the dryer
- ✗ Iron on high heat or use steam
- ✗ Wring or twist the fabric
- ✗ Dry clean
Why It Matters
Proper care extends the life of your garment, reducing waste and protecting that signature softness.
A well-maintained FIOR piece stays impossibly soft for years, not seasons.
That's Unserious Quality—premium materials, treated with intention, built to last.